mCommerce has revolutionized the Travel industry

mCommerce has truly revolutionized the travel industry globally. Mobile commerce benefits from an evolution in consumer behavior and enhancements in technology. More and more consumers are shopping across numerous devices, including smartphones, tablets and desktops and are starting to search on a particular device, continue to another and perhaps completing the transaction on a third device.

This can be validated with some statistics and research. According to eMarketer’s latest estimates of digital and travel research and booking, in 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device. That will be up from 43.8% last year. Out of the 48.5 million US adults who book trips via mobile, 78.6% (38.1 million) will use a smartphone to do so. 

(Image courtesy: eMarketer)

The same as many industries, the travel industry sees the mobile commerce field becoming more competitive. With more websites and apps providing everything from owner-listed accommodations to discounted flights, a company must look for ways to differentiate itself. Successful organizations are standing out via offering a wider range of localized content assets in different languages.

The travel industry has greatly benefited from the mCommerce trend. As travel companies are getting smarter when it comes to the products they focus on via the mobile channel, how to present options and inventory in a way that would not overwhelm the traveler with too many options would witness even better conversion results. Indeed, new technologies are exciting for mobile commerce. In particular, the iBeacon from Apple, which uses Bluetooth LE or low energy to give retailers sense and to communicate with devices that are compatible within fifty meters. 

Mobile travel bookings are expected to triple in the years to come. Travel and tourism are dynamic sectors of the economy, whether it is at a local, national or international level. As the internet penetration continues to grow, the use of mCommerce could be an effective tool to promote and develop new opportunities in the field. Moreover, consumers are getting more at ease using their mobile devices for payment.

Travelers these days rely more on travel apps to do their own research as well as compare prices. Thus, travel firms are increasingly selling directly to the clientele, using apps localization and website translation to reach travelers across geographic and linguistic borders.

Mobile commerce has revolutionized the travel industry. The trend has boosted the sales and growth of travel industry worldwide. With more sites and apps there are more options for consumers to choose. With mCommerce apps developed by professional mobile app development company for travel industry, companies are increasingly selling their products directly to the end customers. They use apps localization and website translation in order to reach travelers anywhere in the world.